Hey there, I'm Chelsea Pursley
a Product Designer in Chicago with a knack for translating convoluted processes into straightforward experiences
Here's what I can do for you
Craft simple, easy-to-use flows, and experiences to delight the end-user
Build wireframes and prototypes utilizing UX design principles and design systems
Utilize research metrics, customer interviews, and A/B testing to inform and validate final designs
Here's how I can do it
Here's where I've been
Design lead for Growth Intelligence team with the goal of make data powered tools that enable employees to make data driven decisions.
Lead Designer | March 2021 - Present
Lead the strategy and execution of two products 0 to 1 with a diverse set of users ranging from the CEO and senior leadership team to data scientists and PMs. Both tools aim to make data more accessible to both data scientists and general employees, allowing anyone to view and understand their own data. Conduct user interviews to drive the product vision and utilize Fullstory to discover any gaps in our
product offering. Collaborate with a multidiscpiplinary leadership team to prioritize feature requests and deliver value to users. Craft mentor to junior designers within the Growth UX team providing 1:1 coaching and fresh eye reviews.
Wholly owned subsidary of U.S. Bank, Elavon is an agile work environment producing software for small and medium-sized business owners to manage and grow their businesses.
Lead Designer | May 2018 - March 2021
Sole product designer on European flagship product, Converge. Craft the user experience from onboarding to processing the first transaction and monitoring sales trends. Work directly with developers, product owners, and stakeholders to ensure designs are implemented with the end user in mind. Collaborate with UX team to create a design system to unite all products under a single brand. Hire, mentor, and train interns in prototyping and usability testing. Lead an interactive design session on a bi-weekly basis with the UX team.
Junior Designer | Sep 2016 - May 2018
Worked alongside other designers to create wireframes and high fidelity prototypes. Created user journeys and storyboards to drive the product vision. Utilized feedback from A/B testing, site visits, and integrated product surveys in order to drive a better customer experience.
A student-run competition across 16 universities converting a Chevrolet Camaro into a fully functional hybrid-electric vehicle. Each university team competing consisted of undergraduates, graduate students, and PhD candidates. Funded by the Department of Energy and General Motors.
Communications Manager | Jan 2015 - Mar 2016 (Internship)
Responsible for planning, marketing, and executing all outreach events. Designed and updated the website for community engagement. Managed content and postings for all social media accounts. Led a team of 10 undergraduates.
B.S. Computational Media
Straddled between the College of Computing and Ivan Allen Liberal Arts College, Computational Media focuses on the intersection of design and computing. I chose concentrations in Interaction Design + People leading to courses in web design, user experience, front-end development, human factors, and behavioral studies.
Featured Projects
The Grid
Meant to read like a daily newspaper, The Grid monitors Shopify’s vital signs, helping decision-makers better understand the company’s performance.
Pickaxe
The Grid’s interactive companion, Pickaxe allows for any Shopifolk to visualize their own data in a self serve manner.
Converge
Our flagship European product, Converge enables merchants to accept credit card transactions online and in-store.
Glad you're here!
I'm Chelsea - I work remote in Austin, TX with my bunny, Bailey.I currently work as a Senior Product Designer at Shopify. I’m the lead designer for the Growth Intelligence team within the Growth organization. Our efforts are focused on building data-powered products to help grow Shopify.
I thrive in a collaborative design environment and love the early stages of the design process where no idea is too big or too small. I’ve spent the last year and a half learning how to translate complex data into consumable insights and thoroughly enjoy the challenges that come with data visualization.
A list of (non-UX) things I love
I keep my 'love list' on hand at all times. I mean, who doesn't want to see all their favorite things in place?- Bailey (she's the 🐰 up top)
- Tuna nigiri
- Going to concerts
- Catching people taking selfies in public
- Laughter
- Tattoos
- Spotify
- Learning about new cultures
- Old vinyls
- Emailed receipts
- Fun painted front doors
- Gas stoves
- Watching another persons face fill with emotion
- Building furniture
- Breweries
- Handwritten lists (🙄)
- Clean sheets
- People on public transit
- Bucees (Bucees influencer is my back up plan)
- The moment the plane takes off
- Old Fashioneds
- Bagels
770.527.7101